An entry is the first page seen by a visitor when they come from an external traffic source. An entry is detected using the parameters in the URL (utm_source for example) or the domain name of the previous page (google.com for example).
Can certain internal IP addresses be excluded from traffic?
IP addresses are considered to be personal data and are therefore not collected by Thank-You Analytics. It is therefore not possible to exclude an IP address from traffic. We can, however, exclude sub-domains (e.g. a pre-production URL), which you can use to visit your site without being counted as traffic.
Thank-You Analytics collects 100% of the visits of the site analysed, an indicator listed as strictly necessary for the proper operation of the site by the CNIL. The data is aggregated on an hourly basis, real time being legally unavailable.
Unlike global visits, this indicator is not authorised per lever, as it is considered a marketing purpose by the CNIL (i.e. not strictly necessary). In order to associate visits to a lever, it is therefore necessary to add a cookie to the path taken by users who have given their consent. This association of the visit with the lever is therefore based on the consent rate, and represents deterministic visits in the solution. By analysing the behaviour of users who have given their consent, and basing ourselves on the most detailed consent rate possible, we recreate the behaviour of users who have not given their consent in order to obtain probabilistic visits and thus recover 100% of visits per lever. Details of the probabilistic and deterministic components are available by hovering over the data.
Two definitions are available for configuring visits in the solution: session duration of your choice, or session duration of your choice and campaign duration of your choice.
The session duration is generally 30 minutes, but can be modified to suit your preferences. With this configuration, a new visit will be calculated after 30 minutes of inactivity.
The session duration and campaign duration count a new visit after 30 minutes of inactivity or a new source of traffic: if the SEA lever is activated at 10:00 and then the Social Ads lever at 10:05, then two visits will be counted with this definition. This definition of a visit is the same as the one used by Universal Analytics.
We exclude user agents considered to be non-human (bots, tools, etc.), payment URLs, pre-production URLs and test URLs from the count of visits and overall traffic.
What is the difference between a visit and an entry?
An entry corresponds to the first page seen by the user, and is not deduplicated by user or treated by session duration. A visit corresponds to a session of a certain duration (for example a new session after 30 minutes of inactivity), and is therefore deduplicated in comparison with entries. As a general rule, we therefore have more entries than visits.
Why do I have fewer visits than entries?
Entries are the first pages viewed, and are not deduplicated. Visits are calculated according to their configuration, and therefore deduplicated from entries. It is therefore normal to have fewer visits than entries.
Why do I have more visits than entries on certain levers?
Direct access is deduplicated when calculating visits. Probabilistic visits that are not reallocated to direct access are therefore broken down into other levers, which explains why some levers may have a higher volume of visits than entries.
Why is there a difference between the number of visits on Thank-You Analytics and my web analytics solution?
We exclude from traffic user agents considered to be non-human (bots, tools, etc.), payment URLs, pre-production URLs and test URLs. Depending on what is excluded from the traffic in your web analytics solution, this may explain the difference. This difference may also be explained by the difference of definition between the two platforms: session duration, or session duration + campaign.
Thank-You Analytics collects 100% of conversions from the site analysed. In order to associate them with a lever, it is necessary to place a cookie on the path of internet users who have given their consent. This association of the conversion with the lever is therefore based on the consent rate, and represents the deterministic conversions in the solution. By analysing the behaviour of users who have given their consent and basing ourselves on the most detailed consent rate possible, we recreate the behaviour of users who have not given their consent in order to obtain probabilistic conversions and thus recover 100% of conversions. Details of the probabilistic and deterministic breakdown are available on mouseover.
Like conversions, 100% of the site's revenue is collected by Thank-You Analytics. It is also made up of two sets of data: deterministic and probabilistic revenue. Deterministic revenue is calculated by placing a tracker on the user's browser, and is then allocated to the acquisition lever according to the chosen attribution model. Probabilistic revenue is based on an analysis of the behaviour of users who have consented to the installation of a tracker, in order to recreate the revenue generated by users who have not consented. Details of the probabilistic and deterministic components are available on mouseover.
Why is there a difference in revenue or conversions between my web analytics solution and Thank-You Analytics?
Thank-You Analytics collects 100% of your website's conversions and revenue, with or without consent. Web analytics solutions, on the other hand, can only recover conversions and turnover with consent, which in Thank-You Analytics is equivalent to deterministic conversions and revenue.
Why is there a difference in revenue between my BO and Thank-You analytics?
If a difference in turnover is observed between your BO and Thank-You Analytics, it may be due to a difference in data such as a price excluding VAT on Thank-You Analytics vs. a price including VAT or including VAT with delivery on your BO. It may also involve orders placed by other means: via telephone, partner sites, etc. It may also be a case of certain pages not being taken into account in our tracking, in which case we simply need to add these pages to the tracking.
The response rate is the total number of responses / total number of entries. It is used to check the quality of the traffic generated by campaigns. A low response rate means a high bounce rate when the consent banner is displayed.
The consent rate is the total number of consents / total number of responses.
The addressability rate is the total number of consents / total number of entries. It provides an indication of the ability to address a marketing message to its audience through the various levers.
The conversion rate is either the total number of conversions / total number of entries, or the total number of conversions / total number of visits. The definition can be modified by sending us an e-mail to support@thank-you.io.
The various levers are identified on the basis of your historical web analytics tool and by developing it with you during onboarding. Each of the levers can be fully modified to suit your needs. You can do this yourself in the settings, tab "Identification of acquisition levers", or we can do it for you.
These levers have three levels of granularity: lever, sub-lever, details. The 'details' level dynamically displays the exact term(s) present in the utm of your choice, so there's no need to write all your campaigns by hand.
Why is there N/A in the details list?
Seeing "N/A" in the list of details means that a campaign meets the criteria of the lever and sub-lever selected, but does not contain the utm targeted for the display of the dynamic detail. You therefore need to check all the utm's in order to add them for each campaign.
Why can't I find certain campaigns on Thank-You Analytics?
The campaigns that you don't see coming up on Thank-You Analytics may have URL parameters that don't correspond to what you're looking for in the channel grouping. They may also not yet have a UTM or simply not yet be bringing any traffic to the site. To check, you can enter the URL in question in "Test a URL" in "Settings" > "Identification of acquisition levers", which will give you the landing lever and sub-lever, as well as the details displayed. Any changes can be made afterwards to integrate a URL into the desired lever.
I forgot to change the channel grouping parameters for my new campaign. What can I do about this?
It is possible to modify the channel grouping after the campaign has been launched so that it includes the desired lever. All you need to do is contact us so that we can re-analyse the data over a short period to bring it up to the desired level.
What is the "Other sources" lever?
The "Other sources" lever groups together all the URLs containing a utm_source that did not correspond to any other rule in the channel grouping, and displays the content of the utm_source in detail. In particular, it can be used to identify uncategorised campaigns so that they can be organised more easily at a later date.
You can connect your advertising platforms to Thank-You Analytics, in order to have additional KPIs in the solution. You'll be able to see the number of impressions, clicks and the cost of each of your campaigns. Thanks to this data, we'll be able to calculate the rate of entry, CPC, CPE, CPA and ROAS for all your campaigns, by cross-referencing them with the revenue, conversions and entries we have on Thank-You Analytics.
What's the difference between an entry and a click?
Entries are calculated directly by Thank-You Analytics and correspond to the first page viewed by the user. Clicks are data taken directly from advertising platforms and are not analysed by Thank-You Analytics.
Why do I have more clicks than entries?
There are different definitions of a click depending on the advertising platform, so we need to check that we are talking about an outgoing click, which therefore brings traffic to the site. The difference may also be due to different tracking, such as a redirect to an untracked page. There may be clicks that are lost, and therefore not visited, because they are blocked by adblockers, or that lead to a page that does not load, or that are made by bots, and therefore excluded from the traffic. When faced with a huge difference, you need to take stock of the situation with the advertising platform to understand how it works and thus reduce the economic impact of the CPC.
Why do I have more entries than clicks?
Depending on the advertising platform, clicks may be deduplicated when they are made by the same individual, which may explain why there are more entries than clicks.
Why is there a difference between my advertising platform and TYA?
A difference in figures between your advertising platform and Thank-You Analytics may be due to campaigns that are not synchronised in the connectors. This means that we have not found a matching key between the campaigns coming up in the connector and those bringing traffic to your site. You therefore need to check that all the utm have been added to the campaigns. This may be a campaign that is not yet or is no longer bringing traffic to your site. You can also manually synchronise these campaigns with those in the acquisition tab.
The data used to show up normally, but now nothing does. What can I do about this?
If, without any modification on your part, the data from the connectors is no longer coming back up, it may be due to the expiration of the token that enabled us to collect the data. Simply disconnect the connector in the "Settings" tab, and in your account (tab at the bottom left of the screen). Once these two steps have been completed, you can reconnect the connector in the settings.
There are two ways of filtering in Thank-You Analytics: you can click on the zoom buttons in the analysis tables, or select your criteria directly by clicking on the 'Filter' button. Once a filter has been created, it will remain active on all the tabs until it is deleted. Connector data, on the other hand, will never be filtered, as it is not data generated by Thank-You Analytics, and we do not have the necessary matching keys to make this calculation.
Why doesn't anything change when I filter on a custom attribute?
The "Conversions" tab brings up the data present in the conversion tag, so only the information available in this tag is filtered: number of conversions, conversion rate, revenue, as well as the entire "Attribution" tab.
