Lever priorities
URLs are passed through each lever according to the order of priority assigned to them. If the URL does not correspond to the rules established for the lever with priority 1, then it will go and analyse the lever with priority 2, and so on until it finds the lever that corresponds to the criteria.
How do I know which lever my URL will land on?
You can test your URLs using the "Test a URL" button in the acquisition lever identification section. By entering a complete URL, we'll tell you which lever and sub-lever it will appear in, as well as the details that will be displayed.
What is the purpose of the " Unclassified " lever?
The "Unclassified" lever contains all the URLs to be excluded from traffic, such as payment, pre-production and test URLs. This lever is not displayed in the solution, so as not to pollute the traffic.
Why exclude payment URLs from traffic?
Payment URLs return the traffic previously sent by your site in order to complete the purchase. Without excluding these URLs from the traffic, these conversions will be attributed to the payment sites and not to the levers present in the conversion path.
Using regex
You can use regex in channel grouping. This can be used to exclude or include exact terms from the lever, to add terms one after the other with the "|" symbol, or to add URLs with the "\" symbol in front of each dot. You can create and test your regex at https://regex101.com/.
UTM
Why do I have to add UTMs to all my campaigns when I already have gclid identifiers?
Unique identifiers such as gclid are considered by the CNIL to be personal data and cannot therefore be used by Thank-You Analytics in compliance with ePrivacy directives. UTMs, on the other hand, are not considered as such and can therefore be used to track campaigns.
Can I keep gclid-type identifiers despite the addition of UTMs?
Yes, adding a UTM has no impact on the other URL parameters.
This tab allows you to manage the URL parameters to be displayed or hidden. In particular, you can indicate which URL parameters should be excluded from display, such as unique identifiers like gclid, which are considered illegal by the CNIL.
Default attribution model
This is where you can change the active attribution model, which generates the reports in the "Acquisition" tab.
Customize models
You can select up to 4 personalised attribution models, in order to better manage your campaigns.
You can choose mono-touch models, which will allocate 100% of the conversion to a single lever, or multi-touch models, which will divide the conversion between all the levers present in the conversion path. You can set up first click, last click and indirect last click mono-touch models, as well as linear, increasing, decreasing and U-shaped multi-touch models, with you choosing the gradient for the last three.
For each lever, you can apply a weighting generally between 0 and 1, with or without a decimal point, which can differ depending on whether or not the lever is present at the start of the path. A lever with a weighting of 0 will not be taken into account in the attribution of conversion within a multi-touch model, unless it is alone.
What is the default attribution model in Universal Analytics?
The Universal Analytics attribution model is the indirect last click model, which weights direct access at 0, unless it is at the beginning of the path. To set this up on Thank-You Analytics, all you have to do is leave all your levers at a weighting of 1, put a weighting of 0 on direct access in the "Default weighting" column, and select the mono-touch last click model.
What happens if I set a weighting of 0 to a lever that is alone in a conversion path?
If a lever with a weighting of 0 is alone in a conversion path, it will be allocated the entire conversion.
Configuring visits
Two definitions are available for configuring visits in the solution: session duration, or session duration and campaign duration.
The session duration is generally 30 minutes, but can be modified according to your preferences. With this configuration, a new visit will be calculated after 30 minutes of inactivity.
This is where you can configure the personalised conversion attributes for your site, such as customer status, payment type, use of a discount voucher, etc.
This is also where you can configure the e-commerce report, which will enable you to find all the products sold, along with their brands, categories, quantities and identifiers.
Don't hesitate to ask us or to use the technical documentation to fill in this tab:
Discover the technical documentation
We automatically exclude non-human user agents from the traffic. We also carry out a manual analysis to exclude bots that do not meet the criteria of our automatic analysis. This is where you'll see the bots that are manually excluded from traffic.
Here you can add manual costs to give you a more refined view of your ROAS in the Acquisition tab. You can add fixed costs associated with levers and sub-levers, or variable costs as a percentage of connector spend.
Fixed costs will be divided by the day over the entire period selected. If you have a monthly fixed cost, you can therefore directly enter the annual fixed cost from 1 January to 31 December, which we will spread over the whole year.
What is the difference between a variable cost and a fixed cost?
A variable cost is configured as a percentage of a cost spent on a connector, whereas a fixed cost is expressed directly in euros and is associated with a lever, not a connector.
You can connect your advertising platforms to Thank-You Analytics, enabling you to track the impressions, clicks and costs of your campaigns. We use this information to calculate the rates of entry, CPC, CPE, CPA and ROAS for each of your campaigns. Once you are connected, the campaigns on the platforms will automatically synchronise with those in Thank-You Analytics and will appear in green. If some campaigns do not synchronise automatically because no campaign identifier has been retrieved, you can synchronise them manually. In the "Acquisition" tab, you will only see the synchronised data.
I can't connect my platform, what can I do?
Some platforms, such as Microsoft, require the highest level of account access in order to authorise external connection. You should therefore check your level of access to the platforms concerned if you are experiencing connection problems.
