Order Enrichment

This feature is available on demand through our support team and is compatible with both client-side and server-side tagging.

Available Modes (configured by a CSM)

UPDATE: Enrich existing data only. If a new conversion (new orderID) is sent, it will be ignored.
UPSERT: Enrich existing data and create new conversions. If a new orderID is sent, it will be created and added.

This setting is important: in UPSERT mode, it is possible to create a conversion line without consent.

Enrichments are non-destructive: only explicitly provided attributes are updated or added.

Attributes

Attribute	Mandatory	Description
orderId	Yes	Conversion identifier. - UPDATE mode: ignored if not found, otherwise updated. - UPSERT mode: created if not found, otherwise updated.
consent	No	Consent status for enrichment. Default is true. If not specified or set to true, all conversion and audience attributes are processed. If set to false, only consent-exempt attributes defined in the account settings are updated.
date	No	Enrichment date. If provided, replaces the original conversion date
amount	No	Conversion amount
margin	No	Conversion margin
conversion Dimension	No	Any conversion dimensions defined in ThankYou Analytics settings. Undefined dimensions are ignored.
audience Dimension	No	Any audience dimensions defined in ThankYou Analytics settings. Undefined dimensions are ignored.

If orderId is missing, the enrichment ping is ignored.

consent = false: only exempt attributes are updated.

consent = true: all known attributes are updated.

Attributes not included in the enrichment ping remain unchanged.

Date, amount and margin behave like any other attribute: provided values overwrite existing ones. Values cannot be removed.