Standard attribution only rewards conversions where user consent is granted, leading to a loss in commission for your partners. The ePrivacy Bonus fixes this by allowing you to remunerate some or all of your affiliates for these 'lost' commissions based on their specific consent rates.
Each month, we analyze each affiliate’s individual consent rate to calculate 'probabilistic commissions.' These represent orders placed by users who declined tracking cookies. To ensure the highest accuracy, we apply a cancellation rate (set at 5% by default and adjustable based on your internal data).
By opting to include this bonus, you can ensure your affiliates are rewarded for their full performance, regardless of whether tracking was accepted.