If a difference in turnover is observed between your BO and ThankYou Analytics, it may be due to a difference in data such as a price excluding VAT on ThankYou Analytics vs. a price including VAT or including VAT with delivery on your BO.
It may also involve orders placed by other means: via telephone, partner sites, etc.
It may also be a case of certain pages not being taken into account in our tracking, in which case we simply need to add these pages to the tracking.
For more information, click here